Some automotive tuners do their work by adding wheels and body kits to Ferraris in Photoshop. Brabus shoehorns brutal engines into Mercedes-Benzes and then pumps them up with amphetamines. The latest escapee from the Brabus lab debuted at the Geneva auto show. It’s the Bullit Coupe 800, and it’s a monstrous cousin to the two-door Mercedes-Benz C63 AMG.

In today’s competitive market environment, the body copy of your entry must lead the reader through a series of disarmingly simple thoughts.

The name comes from the twin-turbocharged V-12 murderer living under the hood, which makes 800 hp on the European scale—789 on ours—and 811 lb-ft of torque. (On a dyno, the engine is actually good for 1047 lb-ft, but that’s been electronically limited in the car to keep the transmission, a reinforced version of Benz’s seven-speed unit, from lunching itself.) The engine starts life as a plain Mercedes-Benz biturbo V-12, but is then enlarged from 5.5 liters to 6.3 and treated to an otherwise substantial overhaul.

To put those specs in a little context, the standard C63 AMG coupe’s 6.2-liter V-8 makes 451 hp and 443 lb-ft of torque; that power number rises to 481 if you order the Development package. The brutal Black Series version of the C63 bumps output to 510 hp and 457 lb-ft. And, just for good relative measure, the stock bi-turbo V-12 in the S600: 510 hp, 612 lb-ft of torque.

Long copy or short – You decide

As a marketer, you probably don’t even believe in body copy. Let alone long body copy. (Unless you have a long body yourself.) Well, truth is, who‘s to blame you? Fact is, too much long body copy is dotted with such indulgent little phrases like truth is, fact is, and who’s to blame you. Trust us: we guarantee, with a hand over our heart, that no such indulgent rubbish will appear in your entry. That’s why God gave us big blue pencils. So we can expunge every example of witted waffle.

For you, the skies will be blue, the birds will sing, and your copy will be crafted by a dedicated little man whose wife will be sitting at home, knitting, wondering why your entry demands more of her husband‘s time than it should.